Rexona (Lynx in the UK) ran a campaign inspired by the Pamplona bull run, where a man was chased not only by bulls, but bears, lions and angry husbands. To tie in with the campaign they divised a PR event - a competition held in Pamplona in Takeshi Castle style, where one hunderd competitors would run through the streets of Pamplona, while being chased by mercenaries armed with laser guns. With a very limite budget and only two weeks, we shot some runners over a green screen, included them as loops in the layouts, created fullscreen video cutscenes and developed a dynamic website that was displayed in 7 languages.
The competition never happened.
